Imagine a digital job bag where nothing is lost, from briefing and campaign development to material delivery and final approval. Where, at any stage of the process, approved participants can go online and see how the project is developing.
Workpath keeps it all at your fingertips, digitally stored and waiting to be accessed 24/7. Totally secure, Workpath minimises the need for conference calls, travel time to meetings and courier deliveries; the project development is accessible online, saving time, money and avoiding miscommunication.
Once a project manager is allocated, Workpath allows complete centralised leadership, from the initial briefing stages to material approval and delivery. Only the project owner can then appoint their team members as desired.
Leo Burnett was looking for a tool to facilitate the management of all its internal projects from client brief, concept creation and production approval through to archive and distribution. With the ever-increasing complexity and diversity of advert…