Ricardo Parravicini was born in London of Italian parentage and spent his early career as a Chartered Accountant. Companies he has worked for include: Gulf Oil, Wrangler Jeans and the advertising agency BBDO Italy.
Having been born and educated in Britain, Ricardo is not only linguistically but also culturally a dual-national.
He is also multi-disciplined having run not only a traditional advertising agency but also a media independent, below-the-line business and even an e-commerce company.
Ricardo is married with 4 children.